FOR IMMEDIATE RELEASE
Media Contact: Sheryll Alexander
sheryllalexander@yahoo.com
or 714-274-5973
Couture Parfumier JoAnne Bassett
Launches Custom Natural Perfume-Making Classes
Cardiff-by-the-Sea, Calif. – May 31,
2013 – Couture parfumier JoAnne Bassett brings her
all-natural fragrances and exquisite fragrance-making talents to
luxury hotels in Southern California. Her Custom Natural
Perfume-Making Classes take resort guests on a 60-minute aromatic
journey using her decades of experience as a natural artisan perfume
creator or parfums couturier.
Guests come away from these highly
educational classes with a better understanding of natural vs.
synthetic perfumes as well as a custom-made bottle of perfume made
from top-of-the-line essences, oils and botanicals. What could be a
better way to remember a fond romantic or family vacation with a
sweet-smelling spritz of fine all-natural perfume? Plus, guests even
name their scent, go home with their own “fragrance formula,”
which they can re-order online anytime at www.JoAnneBassett.com.
JoAnne resides in the flower power
region of North San Diego County so she can be close to the ocean and
the flower fields, but she is available to teach classes at Southern
California’s finest hotels. The cost for each class is usually
$200, but only $150 per resort guest and includes one 4 ml bottle of
perfume made from the finest natural ingredients (worth $100).
Customized Natural Perfume-Making
Class
While on what feels like an aromatic
journey, guests gently inhale luxurious scents like precious essences
of rose, champa, and sandalwood. They are guided by JoAnne Bassett as
their expert guide to craft their very own signature natural perfume
made with the finest ingredients. These fun, educational, and
sweet-smelling workshops are literally made rewarding when guests
return to their rooms and their homes with a gold-topped,
four-millileter (4 ml) perfume bottle (worth $100).
The classes are suited for both men and
women. JoAnne says her students learn about the roles of “top,
middle and base notes” when it comes to smelling her expensive
oils, essences and absolutes. After smelling, the
perfume-making process begins in earnest. JoAnne even helps guests
name their signature scent and also provides tips on how to store,
how to wear natural perfumes and how to extend the smell all day.
To learn about fragrance
classifications, JoAnne takes her students on a "perfume smell
version of a wine tasting.” This “fragrance flight” consists of
nine perfumes starting light with citrus and soft florals and then to
heavier fragrances like floral orientals, woods, tobacco scents, and
resins.
“JoAnne is without parallel as a
designer of couture fragrances. She has the ability to define the
most personal attributes of her client and somehow place them in a
bottle. She does this with a genuineness, warmth, integrity and style
that makes the entire experience a dream. If ever one desired to do
something amazing and unique, having JoAnne create a custom fragrance
would be it.” Michael K. B
What is a Parfum Couturier?
In France, a couturier is more
than an artisan. She makes her craft for each client individually
with great care, attention to detail and in the spirit of the art’s
intended purpose. JoAnne Bassett considers herself a parfum
couturier because she handcrafts each and every bottle and, in
many cases, mixes her fragrant potion to her client’s
specifications as well as artfully prepares them in artisan
packaging.
Like a fashion designer, JoAnne
consults with her clients to learn about their particular tastes,
dislikes, lifestyle and other energetic factors. She also uses her
intuitive abilities to imbue the fragrance with the desired intention
of the alluring fragrance. Is the parfum to be used to attract a new
love or spark an old flame? Do you need a signature scent for
business or pleasure? Are you ready to transform your immediate auric
field in a simple way with 100 percent natural and rare Earth
essences?
Using the finest essential oils,
absolute essences and botanicals, she blends together fine works of
fragrant “art” nestled inside a beautiful bottle. A master
alchemist or couture parfumier knows how to perfectly blend
100 percent natural combinations of exquisite and rare essences that
work on all levels of the body through a human’s most powerful
“sense” – the sense of smell.
Why Natural Perfumes?
In the 90s when JoAnne Bassett was
creating private label natural product lines for spas, she started
formulating natural perfumes for spa owners. She realized that she
was most attracted and impassioned by these adventures into this land
of scents to heal and uplift.
“The smells sent my nose, brain, body
and spirit soaring free,” says JoAnne. It was during this time
JoAnne learned how all-natural fragrances can be used as a
sweet-smelling tool to reach people by tapping into Nature’s power
to energize, enlighten and empower.
Later, JoAnne studied the ancient
French art of handcrafted parfumerie. Using the finest
essential oils, absolute essences and botanicals, she trained herself
to blend together fine works of “fragrance art.”
When available, JoAnne scavenges for
wild and organic essences from all over the world. She never uses
phthalates, synthetic aroma chemicals,
nature identicals, isolates, artificial dyes, parabens, or petroleum
products. Her products are never tested on animals and her lines are
cruelty free. JoAnne uses organic jojoba oil in her parfums and
organic grape alcohol from wine grapes for the eau de toilettes, and
eau de parfums.
JoAnne Bassett crafts her natural
parfums in North San Diego’s quiet coastal countryside where
flower growing is a serious agricultural business. She is passionate
about her company using green products and sustainable materials, so
she supports local farmers and distillers. JoAnne also uses
refillable bottles and her sturdy, quality perfume boxes can also be
reused and even kept as sacred heirlooms.
JoAnne Bassett Signature Perfume
Collections
JoAnne was inspired from her studies to
craft her ever-popular Royal Collection, including the classic
parfums of Marie Antoinette, Madame Pompadour, Josephine,
Napoleon, Petit Trianon, Magie D’Or, Malmaison and Versailles.
Next, she created lighter, more modern
parfums from her More Life Collection such as
Serendipity, Opulence, Ecstasy and Vert.
JoAnne is excited about the launch of
her new Night And Day Duo. Held inside a gilt-edged butterfly
box, two 30 ml bottles hold a perfect combination of light and sweet
day perfume JoAnne calls Amazing along with her powerfully mysterious
Dark Mistress for fragrant nighttime adventures.
Artisan Packaging
JoAnne believes packaging makes a
difference when it comes to ordering perfumes online, so she takes
care with each and every package. Imagine you, your wife, your
girlfriend, your mother or your lover opening a gold foil box shaped
like a book with beautiful pink or turquoise butterflies floating
atop?
Inside, this gorgeous “book box” is
lined with a plush creamy white silk pillow. Glass and gold-topped
perfume bottles are enveloped in creamy white silk bags with matching
silk pull-ties. Her gold-foiled book-like boxes are filled with
creamy white silk cushions and the bottles are enveloped in a creamy
white silk bag with matching tie ribbon. These gorgeously-decorated
presents can also include a handwritten card edged in gold foil.
Clairvoyant Coaching, Customs &
VIP Days
Not only an intuitive crafter of
exquisite perfumes, JoAnne Bassett is a talented clairvoyant who uses
her alchemical skills to give clients clarity, focus and a custom
scent full of life-changing intentions. Over the decades, JoAnne has
tapped into this energetic essence to deliver inspirational
“readings” for her well-heeled clients.
Clairvoyant Intuitive Coaching/Clairvoyant Intuitive Readings: $300 for a one-hour intuitive advisement where clients
discover their true desires and positive potentials.
Silver Custom Couture Parfum: $1,600 for a custom-made ¼ oz. (8 ml) parfum in
a French flacon inside a creamy white silk bag. JoAnne takes each
client on a personal aromatic journey. JoAnne uses a combination of
alchemy, clairvoyance and energy to create one-of-a-kind perfumes
with magical significance and life-changing properties. Adorn
yourself with your custom parfum and be transformed™.
Gold Custom Couture Parfum: $3,000 for a custom-made ½ oz. (16 ml)
hand-blown glass bottle in a gold foil box with creamy white silk
pillow. JoAnne takes each client on a personal aromatic journey.
JoAnne uses a combination of alchemy, clairvoyance and energy to
create one-of-a-kind perfumes with magical significance and
life-changing properties. Adorn yourself with your custom parfum and
be transformed™.
VIP Day: $5,000 for a six-hour perfume immersion includes a private clairvoyant intuitive reading and coaching session, an aromatic journey, natural perfume consultation, lunch with JoAnne and a ½ oz. custom couture parfum in a hand-blown bottle, gold foil box, creamy white silk pillow and matching silk bags. This VIP day will provide transformation, clarity, focus, direction, life purpose, and creating a plan. We will uncover your biggest vision for yourself!
About JoAnne Bassett
JoAnne Bassett is a natural couturier
perfumer. Based in coastal northern San Diego where flower
agriculture is booming, JoAnne uses the fine art of French perfume
creation to a high art with her natural perfume collections, custom
intuitive perfume sessions and natural perfume-making classes. All of
her perfumes, collections and hand-blown bottles can be found on her
website at www.JoAnneBassett.com.
JoAnne also crafts opulent bodycare products to match a favorite
perfume or custom-made fragrance. Want a natural perfume with the
ability to last all day like synthetics? JoAnne sells an “extender”
for those perfume enthusiasts who want their natural perfume to last
all day. JoAnne also offers her couturier parfums in both
sample sizes and exquisitely-packaged travel-sized sprays for purses
and evening bags. JoAnne takes her craft seriously down to the
artisan packaging for online and return customer orders.
JoAnne’s blog at
http://joannebassett.com/natural_perfumes
or on Facebook at https://www.facebook.com/JoAnne.Bassett.Perfumes
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Press contact:
Sheryll Alexander,
sheryllalexander@yahoo.com
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